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Instanix

The company I founded in Dubai in 2025 to give business owners their time back. We build AI agents, business automation and business systems for companies in the UAE, the Gulf and Egypt.

Amir Diab standing in front of the Instanix logo painted on a dark wall

The problem

Businesses in the region run on WhatsApp, spreadsheets and tools built for other markets or for large corporations. The result is teams doing by hand what a reliable system should do, and owners who never get their evenings back.

What IX is

IX is a digital workforce: a team of AI agents, each with a clear role, working alongside the business applications a company already uses. Agents recommend and execute. People decide.

How we work

We start from the workflow as it is today and build around it, in Arabic and English. Instanix runs its own work on the same agents we deliver to clients.

ZEUS, the IX-001 robot mascot of Instanix, white with blue lights and the Instanix bolt on its chest

Meet ZEUS, IX-001.

ZEUS is the first agent in IX and the one that leads the team. It reads every request, splits it into work and hands each part to the right agent.

It is also the agent I work with every day. If you open the chat in the corner of this site, that's ZEUS.

Watch a request move through IX.

One WhatsApp message, four agents and one human decision. This is the shape of almost every workflow we build at Instanix.

Running
  1. WhatsAppCustomer message

    “Is the 2023 Patrol still available? Can I see it Saturday?”

  2. ZEUSZEUSOrchestrator

    Reads the request and splits it into work.

  3. ATLASCRM

    Finds the lead, checks stock, logs the request.

    HERMESCommunications

    Drafts the reply with two viewing slots.

  4. IX GuardHuman approval

    Nothing goes out until a person says yes.

  5. DoneOutcome

    Reply sent. Viewing booked. CRM updated.

Run log

    Illustrative run for a car showroom. No customer data. Agent names are the real IX roles.

    InstanixInstanix

    Built like infrastructure.

    • Human approval on decisions that matter
    • Audit trail for every action
    • Role-based access
    • Tenant isolation
    • Secrets handled outside the agents
    • Bounded runs, so an agent cannot loop forever

    Where IX works today

    • Car showrooms & inspection
    • Real estate
    • Clinics
    • Company operations

    About Instanix.

    What does Instanix do?

    Instanix builds AI agents, business automation, business systems such as CRM and ERP, and integrations for companies in the UAE, the Gulf and Egypt. Its product, IX, is a team of AI agents that works alongside a company's existing tools.

    Who founded Instanix?

    Instanix was founded in Dubai in 2025 by Amir Diab, who leads it as its founder. Before Instanix he spent more than eight years as an IT and infrastructure engineer.

    Which industries does Instanix serve?

    IX is in use today for car showrooms and vehicle inspection, real estate, clinics and general company operations, across the UAE, the wider Gulf and Egypt.

    Does Instanix work in Arabic?

    Yes. Instanix delivers in Arabic and English, and IX agents work with customers and teams in either language.

    Open to new projects

    Let's build what comes next.

    Press, speaking and partnerships. For Instanix projects, start at instanix.ae.